Nuohéng Industrial Co., Ltd. (hereinafter referred to as “we”, “us”, or “our”) respects and protects your privacy. This Privacy Policy explains how we collect, use, disclose, transfer, and safeguard your personal information, as well as the rights you have regarding your data. Please read this policy carefully before using our website.

Article 1 – Information Collection
We collect personal information through the following channels:

1.1 Information You Provide: When you register an account, place an order, subscribe to our newsletters, participate in promotions, or contact customer service, you may provide your name, gender, date of birth, shipping address, billing address, email address, phone number, payment details (e.g., credit card number or third‑party payment account), and shopping preferences.
1.2 Information Collected Automatically: When you browse or use our website, we may automatically record your IP address, device type, browser type and version, operating system, access time, pages viewed, links clicked, search queries, and referring URLs to improve website performance and analyze user behavior.
1.3 Cookies and Similar Technologies: We use cookies, pixel tags, and web beacons to enhance your shopping experience. Please refer to Article 7 below for more details.
1.4 Third‑Party Sources: Where lawful and necessary, we may receive information you have authorized to be shared by partners (e.g., payment processors, social media platforms).

Article 2 – Use of Information
We use your personal information for the following legitimate purposes:

• Processing orders, arranging delivery, and providing after‑sales support and returns;

• Managing your account and ensuring transaction security;

• Sending order status notifications, logistics tracking updates, and important site announcements;

• Sending marketing communications, promotional offers, and personalized recommendations (with your prior consent);

• Improving website functionality, product recommendation algorithms, and customer service quality;

• Monitoring and preventing fraud, illegal transactions, and other violations of our terms of use;

• Complying with legal obligations or responding to lawful requests from governmental or judicial authorities.

Article 3 – Legal Basis for Processing
In accordance with applicable data protection laws (including but not limited to Hong Kong’s Personal Data (Privacy) Ordinance and the EU GDPR), we process your personal information based on one or more of the following lawful grounds:

• Performance of a contract with you (e.g., processing orders and deliveries);

• Compliance with our legal obligations;

• Our legitimate business interests (such as website security, data analysis, and marketing improvements), provided such interests do not override your privacy rights;

• Your explicit consent (e.g., for receiving marketing communications).

Article 4 – Information Sharing and Disclosure
We do not sell or rent your personal information. We may share your information with third parties only in the following circumstances:
4.1 Service Providers: We share necessary information with trusted partners (e.g., payment gateways, logistics carriers, cloud hosting providers, email delivery platforms, analytics services) to complete transactions and provide related services. These partners are only authorized to use your information as needed to perform their functions and are bound by strict confidentiality obligations.
4.2 Legal Requirements: We may disclose your personal information when required by law, regulation, court order, or government authority to protect our legal rights, user safety, or public interest.
4.3 Business Transfers: In the event of a merger, acquisition, asset sale, or other major business change, your personal information may be transferred as part of the transaction. We will notify you in advance and ensure the receiving party continues to comply with this Privacy Policy.
4.4 With Your Explicit Consent: We may share your information for other purposes only after obtaining your separate authorization.

Article 5 – Cross‑Border Data Transfers
As we serve global customers, your personal information may be transferred to data processing centers or service providers located outside your country/region (e.g., Hong Kong, mainland China, the United States, Europe, etc.). Regardless of where data is stored, we implement appropriate safeguards and ensure that such transfers comply with applicable data protection laws, for example, through standard contractual clauses or other legally recognized mechanisms.

Article 6 – Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of information and processing purpose – for example, order records are typically kept for 7 years after the transaction to meet tax and accounting requirements, while marketing preference data is deleted immediately upon withdrawal of consent.

Article 7 – Cookies and Similar Technologies
We use the following types of cookies:

• Strictly Necessary Cookies: Essential for shopping cart functionality, user login authentication, and security – cannot be disabled.

• Functional Cookies: Remember your language preferences, region, and browsing history for a more convenient experience.

• Analytics Cookies: Help us count visitors, traffic sources, and page views to improve website performance.

• Advertising Cookies (if applicable): Deliver relevant product ads and limit ad repetition.
  You may manage or delete cookies through your browser settings; however, disabling necessary cookies may impair certain features. We may also use third‑party analytics tools (e.g., Google Analytics), whose data collection is governed by their own privacy policies.

Article 8 – Data Security
We adopt industry‑standard security measures to protect your information, including but not limited to SSL encryption, firewalls, access controls, regular security audits, and employee confidentiality training. However, no data transmission over the internet or wireless network can be guaranteed 100% secure; therefore, we cannot ensure absolute security. In the event of a data breach, we will notify you and relevant regulatory authorities as required by law.

Article 9 – Your Rights
Under applicable law, you have the following rights regarding your personal information:

• Right of Access: Request a copy of your personal data, including processing purposes, data categories, and recipients.

• Right to Rectification: Request correction of inaccurate or incomplete personal data.

• Right to Erasure (Right to be Forgotten): Request deletion of your personal data in certain circumstances (e.g., when no longer needed, consent is withdrawn, or processing is unlawful).

• Right to Restriction of Processing: Request suspension of processing while you raise a concern about data accuracy.

• Right to Data Portability: Request that your personal data be transferred to another controller in a structured, commonly used, machine‑readable format.

• Right to Withdraw Consent: You may withdraw your consent at any time for processing based on consent; withdrawal does not affect the lawfulness of processing before withdrawal.

• Right to Object to Marketing: You may opt out of marketing communications at any time via the unsubscribe link in emails or by contacting us.
  To exercise any of these rights, please submit your request via the contact details in Article 11 below. We will respond within a reasonable time (usually no more than 30 days) and will not charge a fee unless the request is manifestly unfounded or excessive.

Article 10 – Children’s Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you are under 18, please do not register or provide any personal data. If we accidentally collect such data, we will delete it immediately upon discovery.

Article 11 – Third‑Party Links
Our website may contain links to third‑party sites or applications (e.g., social media, payment platforms). These third parties have their own privacy policies, and we are not responsible for their practices. Once you leave our website, this policy no longer applies; we encourage you to read the privacy statements of those third parties.

Article 12 – Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law or our business practices. If material changes are made (e.g., expansion of collection scope or fundamental changes to processing methods), we will notify you via a prominent notice on the website or by email in advance. The revised version becomes effective upon posting, and your continued use of the website constitutes your acceptance of the updated policy.

Article 13 – Complaints and Regulatory Oversight
If you believe your privacy rights have been violated, you have the right to lodge a complaint with the Hong Kong Office of the Privacy Commissioner for Personal Data or other relevant supervisory authorities. We encourage you to contact us directly first so we can resolve your concerns promptly.

Article 14 – Contact Us
For any questions, comments, or to exercise your rights regarding this Privacy Policy, please reach out to us at:
Email: hknuoheng@gmail.com
Address: Prince Edward Flower Market Road, Yau Tsim Mong District, Hong Kong SAR
We have a dedicated privacy contact and will respond to your request within 30 working days.